Your website is your most important sales tool. We design and build fast, easy-to-use, mobile-friendly sites for Lexington businesses, custom built around your brand, never a generic template.
Drag the handle across the page. Same business, same homepage: one is a generic template, the other is built around the one thing a visitor came to do.
Generic template
Welcome to our website!!! Quality service since forever
click here
Built for you
Free estimate
Roof repair you can count on.
LicensedInsuredLocal
Generic template
A dozen menu links fighting for attention
A slideshow that hides the message
Tiny "click here" buried in the copy
Built for everyone, so it fits no one
Built for you
One clear call to action, repeated where it counts
A headline that says what you do and where
Trust signals visitors look for before they call
Light, fast pages that work on any screen
Example homepage for a Lexington roofing company.
What a good website does
More than a pretty page.
Web design isn't just about making things look good. It's about a site that's easy to use, earns trust and brings in business.
01
Easy to use
Clear menus, logical content and a great user experience keep visitors longer and turn more of them into customers.
02
Builds trust
Clean layouts, quality imagery and consistent branding look professional. A poorly designed site makes a business look unreliable.
03
Ready to rank
Mobile-friendliness, site speed and proper use of headings and keywords all affect how well a site ranks.
04
Fits every screen
Most visitors arrive on a phone, so every site we build is responsive, from large desktop monitors to small smartphones.
Responsive design
One site. Every screen.
Tap a device. The same site rearranges itself so it reads and works just as well on a phone as it does on a desktop.
Roof repair you can count on.
Free estimate
Desktop: three columns of services and the full menu.
Website redesigns
Already have a site? Rebuild it right.
Brand first, then everything else.
A redesign is a chance to fix what's holding your site back without losing what already works. We start with your brand and your customers, then rebuild the structure, design and content around them.
Done carelessly, a redesign can cost you rankings you spent years earning. We map every old page to its new home, keep the content that performs and fix technical problems along the way, so the new site starts stronger than the old one.
A review of what works today and what does not
Brand-first design that looks like you, everywhere
Old URLs redirected so rankings and links carry over
Content reorganized around what customers look for
Faster pages and a mobile-first layout
Tracking set up from day one so you can see results
How a build works
From first call to launch day.
Every project follows the same path, so you always know what comes next and what we need from you.
01
Discover
We learn your business, your customers and your goals, and look at what your competitors are doing.
02
Plan
A sitemap and page outlines, built around the services people search for.
03
Design
Custom designs for the key pages, reviewed with you before anything is built.
04
Build
Custom development, never a generic template: fast, responsive and ready for SEO.
05
Launch and support
Testing on every screen, redirects in place, then ongoing updates and support after launch.
It depends on the number of pages, features like online booking or a store, and how much content needs to be written. We scope every project before we start, so you get a clear quote up front. Call 859.396.8606 or request a quote to get started.
Most small business websites take a matter of weeks from kickoff to launch, and larger sites with custom features take longer. The biggest variable is usually content, so having your photos and information ready keeps things moving.
Yes. Every site we build is responsive, so it adjusts to every screen, from large desktop monitors to small smartphones.
No. Every site we build is custom developed around your business and your brand, never a generic template.
It can if it is done carelessly. We redirect every old page to its new home, keep the content that already ranks and fix technical issues during the rebuild, so the new site starts in a stronger position.
Yes. Digital Impact has been doing SEO since 1998, and we also manage pay-per-click, social media and AI search optimization, so your new site has a plan to bring in visitors from day one.
